Chairman Desk

Dairy products are linked with health and wellness since ages. In ancient time, one determined the wellness of its society by confirming the availability of milk to a common man. Definition of a happy society can be felt through this old quote:

“Har Taraf Khushhali Hogi Aur Doodh Ki Nadiya Bahengi”

This literally means:

“There shall be happiness all around and the rivers of milk would flow”.

This clearly demonstrates the importance of milk in our society. India has shown a remarkable growth in the past decade in consumption of milk.

Quick Facts-

  • As per the analysis, per capita consumption of 322 g/Day [2014-15] with an annual growth rate of approximately 6.26% per annum is seen in India.
  • The dairy sector contributes a large share in agriculture gross domestic products. To be specific, the country’s milk production is higher than that of rice and wheat.
  • Milk is the only product that generates cash income for farmers on an almost daily basis, unlike sugarcane or wheat. Besides being a source of liquidity and insurance against crop failure, milk is the only product where a farmer realizes 60-70 percent of consumer price – against 20 percent or so in fruits and vegetables.
  • As per consumption analysis, dairy contributes to 16% of what consumers spend on food.

India’s modern dairy sector has expanded rapidly. From an insignificant quantity of milk being processed in 1951, the organized sector is presently handling over 20% of total milk in more than 400 dairy plants. This sector is poised to triple production in the next 10 years, taking advantages of the expanding potential for export to Europe and the West, where withdrawal of support and subsidy has led to a drop in milk production.

Apart from organized sector milk handling, 80% of total milk produce is distributed through highly fragmented unorganised sector. Within the 20 percent, organized sector share, private and cooperative/government dairies have 50:50 handling ratio.

These figures clearly show that there is a lot of scope in dairying business in India if one can focus on quality and productivity. This is exactly what we are trying to do with our setup i.e. to become a market leader in our industry by setting benchmarks in quality, satisfaction, ethics and relationship.

With these things in our mind, we are very sure of performing in adherence to our vision i.e. to endeavour and be a part of the process to make our country the most developed, industrialized, happiest and respected nation of the world.