Corporate Social Responsibilities

Message from Chairman Desk

It was in the year 2005-2006, when I was serving Rotary club of Kanpur Industrial as a president that I started the project PYAYAAS (Project Requiring Your Assistance And Support) to serve the society. Several friends have helped Pryaas find students whose education can be supported.

Dr Deepankar Seth, an Orthopaedic surgeon, regularly treats needy accident victims and Pryaas provides the treatment expenses.

Our company Tasty Dairy Specialities Limited is involved in welfare measures for our society. Our commitment is reflected in our vision where we have expressed our desire to make “Our country the most developed, industrialized and happiest nation in the world”.

We see Pryaas Foundation as a vehicle for fulfilment of my future dream of setting up a Hospital to fulfil the medical need of society.

Best Regards
Atul Mehra
Chairman- Pryaas Foundation (Reg.)

In the journey of CSR, we have been able to project a positive impact on the society through our Social activities given below


Prayaas foundation conducts many free eye testing camps for school going children on regular basis . Some of the beneficiaries are

[1] Gauri Gautam of Saraswati Shiksha Mandir, Mcroberts ganj Kanpur – free eye testing and free spectacles.

[2] Riya Gautam of Kanpur Vidya Mandir Girls Inter College – free eye testing & free spectacles.

[3] Purnima Gautam of DHD Girls Inter college - free eye testing & free spectacles.

[4] January 2016 , Free eye testing camp at Shriram education centre , Panki .

[5] 109 free spectacles distributed at Asutosh Primary School, Gangaganj, Panki Kanpur after free eye testing camp on 23/2/16

[6] Free eye testing camp at Lal Bahadur Shastri Vidyalaya, Shastri Nagar Kanpur on 10/2/16 & 11/2/16 .

[7] Free eye testing camp along with biscuits 7 toffee for students at Round table Gaya Prasad Jr High School , Dhruv Nagar Bithoor ,Kanpur on 18 /2/16 & 19/2/16.


Sound system , Science lab items requirement & school bags distributed to Shri Guru Narayan Khatri Saraswati Shikdha Mandir Jr High school , Civil Lines ,Kanpur , on 21/10/16 , 7/11/16 & 19/11/16

Tea support

We are also providing regular, good quality milk powder for tea [ 15 kg ] with biscuits [ 17 big packets ] every month in an old age orphanage home, Swarajya Vridhya Ashram. Bara Sirohi, sector 18 behind Panki power house, Kanpur.. Wollen Loi & Shawl, total 59 in numbers was also provided on 24/1/16 at the ashram.

Tea & Biscuit free distribution camp was also part of our social service at Navipur Chauraha, Kanpur on January 24th 2015.

Orthopaedic Treatment

This is for Road accident victims who are financially weak and cannot afford treatment and operation. We provide them financial support with help of well known orthopaedic surgeon Dr Deepankar Seth. He has already performed operations on 9 needy patients, with our CSR support. We will continue this service and target for needy patients.

Water support

In this project, during summers we send our dedicated water tankers full of potable drinking water in the needy areas, free of cost. As we have dairy industry, we have to dispose thousands of litres of water every day and we not only avoid water pollution but also deliver water to drought-prone areas in summer for irrigation purpose. More than this we have provided drinking water support in social events, marriage ceremonies and devotional events held in nearby villages. Throughout the year, 6 lacs 50 thousand litres of water have been distributed to more than 2500 families in the villages of District Ramabai Nagar.

Awareness & Participation

To express our participation in International Health Awareness Programmes, we have conducted AIDS awareness programme at our factory in 2011. We also participate in National Polio campaign on a regular basis.

Fundamental Support and adoption of village school Narayanpur

On the request of Village head of Narayanpur, we have provided some fundamental items to Narayanpur Basis Primary School, namely Furniture and Swings to the school, whitewashing of the classes and School Dress for its students. We have adopted Narainpur School and we hope to provide more amenities in future.

Other CSR Activities

We regularly participate in service activities like Food and water support to devotees of Amarnath Yatra, Devi Jagran and Ramleela; tea and blankets in the winter season to villagers and poor people. We provide financial support for marriage to needy girls on a matching grade basis. Future CSR Programme

The activities which we have planned for the upcoming years

  • Computer Training: To empower the local youth of Jainpur and to give working opportunity.
  • Free Eye Camp for below 14 yrs children
  • Medical Treatment and operations
  • Water support and drinking water Project
  • Educational Scholarship
  • Tea support for elderly people
  • Fundamental Support in School
  • Awareness & Participation in National Health Day
  • Clothes distribution to Baal Griha and other Organisations